Most Iconic Audi Models of the 90s

It’s 1995.
Audi is still considered the “other” German luxury brand—solid, and respected, but not the one that sets your pulse racing. BMW and Mercedes are well-established rivals in terms of top billing, and Audi? It’s the smart, sensible option your accountant uncle might drive.

Then, something unexpected happens.

Audi unveils the TT concept at the Frankfurt Motor Show and everything shifts. This isn’t just a new car; it’s a turning point. It’s as if the reliable supporting act suddenly takes center stage—and owns it.

Let’s rewind to the most iconic Audis of the 1990s, and why the TT marked the moment Audi stepped into the spotlight.

Audi’s Greatest Hits of the ’90s

Audi RS2 Avant (1994–1995):

A practical wagon with the soul of a sports car. Co-developed with Porsche, the RS2 was turbocharged, all-wheel-drive, and fast enough to surprise just about anything on the road. It sparked the fast wagon trend that continues today.

Engine: 2.2L inline-5 turbocharged
Power: 311 hp (232 kW)
0–60 mph: ~4.8 seconds
Top Speed: 163 mph (262 km/h)
Notable: Co-developed with Porsche (brakes, wheels, mirrors, and engineering input); built in Porsche’s Zuffenhausen plant.

Audi S2 (1991–1995):

Built on Audi’s rally heritage, the S2 brought performance to a sleek coupe (and later, a wagon). With a turbocharged five-cylinder Audi engine and quattro all-wheel drive, it delivered thrills—and a soundtrack—that still resonate with enthusiasts.

- Engine: 2.2L turbocharged inline-5 (DOHC, 20-valve)

Power: 220 PS (217 hp / 162 kW) early models

- 230 PS (227 hp / 169 kW) facelift versions (1993+)
Torque: ~258 lb-ft (350 Nm)
0–100 km/h (0–62 mph): ~5.9 seconds (coupe)
Top Speed: 240 km/h (149 mph)
Notes: AWD via quattro; came as coupe, Avant, and limited sedan versions.

Audi A8 (1994–1999):

The A8 was Audi’s entrance into the big leagues. An aluminum space frame, cutting-edge technology, and understated elegance made it a legitimate challenger to its luxury rivals.

Engines (gasoline):

- - 2.8L V6 (174–193 hp)
  - 3.7L V8 (230 hp)
  - 4.2L V8 (280–335 hp, depending on market/version)

0–100 km/h (0–62 mph):

- Around 6.8 seconds for 4.2 quattro
Top Speed: 250 km/h (155 mph, electronically limited on 4.2)
Notes: First car with Audi Space Frame (ASF); lighter than rivals; tiptronic transmission introduced.

Audi TT (1998–1999):

The one that signaled Audi’s transformation. We’ll dive deeper below—but here’s the quick spec sheet first.

Engines: 1.8L turbocharged inline-4 (180 hp or 225 hp versions)
0–60 mph: 6.4–7.5 seconds (FWD vs. quattro)
Top Speed: Up to 150 mph (240 km/h)
Notable: Shared VW Group’s PQ34 platform (Golf IV), but with completely unique styling and upgraded suspension tuning.

The Introduction of the TT

Here’s the thing: automakers release bold concept cars all the time—but most end up watered down by the time they hit production. Not the TT.

Audi’s design team—young, ambitious, and clearly thinking differently—crafted a Bauhaus-inspired coupe with clean lines, balanced proportions, and a minimalist aesthetic that felt more like industrial design than traditional automotive styling. When it debuted in Frankfurt in 1995, it turned heads. And when Audi confirmed they would build it largely unchanged? People took notice.

But the TT wasn’t all form and no function. It was genuinely enjoyable to drive, priced to be within reach, and quickly became a symbol of modern, accessible style. It showed that “Vorsprung durch Technik” was more than a slogan—it was a vision.

Why It Matters

Before the TT, Audi was a safe, logical choice. After the TT, it became a brand people aspired to. The TT didn’t just refresh Audi’s image—it helped shift the industry’s focus toward design, identity, and emotion.

If you’re looking for the moment Audi moved from the background to the forefront, it’s the day the TT rolled onto the stage in Frankfurt. That’s when Audi stopped following—and started leading.

Looking to Keep Your Audi Iconic?

Whether you own a first-gen TT, a modern RS model, or any German-engineered masterpiece, keeping it performing at its best takes the right expertise. Poudre Sports Car is Fort Collins and Northern Colorado’s premier destination for Audi repairs, maintenance, and performance tuning—as well as service for BMW, Mercedes-Benz, Porsche, and other German brands.

From routine servicing to precision upgrades, our team brings the same attention to detail and engineering passion that built cars like the TT in the first place.

Ready to elevate your drive? Trust the Audi specialists who understand what makes your car special.

Related Reads: Top Audi Tuning Mods